Marketing and Communicating with the Aging in Place Client (CAPS I)

Tens of millions of Individuals live longer and extra lively lives. As a result of they’re embracing newly discovered and altering life, they have to revitalize their residence setting. Figuring out this burgeoning alternative and then growing the abilities to work together with this market might help you develop what you are promoting dramatically.

This course equips contributors with the information and instruments to successfully market and promote providers to the aging-in-place (AIP) market.

By finishing this course, contributors will have the ability to:

Determine entry factors and advertising and marketing alternatives inside focused AIP market segments.
Clarify how allied professionals can collaborate successfully to serve a focused AIP market.
Determine widespread challenges of functioning in a real-world setting for the AIP inhabitants.
Improve the shopper consulting course of with efficient wants evaluation and communication strategies.

Who Ought to Take This Course?

This course will profit builders, remodelers and allied professionals that serve the getting old in place market, together with occupational therapists, bodily therapists, actual property professionals, and commerce contractors, in addition to lecturers.

NAHB Designations and Persevering with Schooling Credit

This course is required for the NAHB Licensed Aging in Place Specialist (CAPS) designation. This course may be an elective for the Grasp CSP and CGA designations.

This course offers six hours of constant schooling credit for these NAHB designations: CGA, CGB, CGR, GMB, CSP, Grasp CSP, CMP, and MIRM.

Extra Credit score Data

NAHB is an Permitted Supplier with the American Occupational Remedy Affiliation, Inc. The task of AOTA CEUs doesn’t indicate endorsement of particular course content material, merchandise or scientific procedures by AOTA. Schooling distributors who wish to supply CEUs to their college students for accepted programs should inform NAHB at the identical time the course(s) is scheduled.

As of Jan. 6, 2021, the digital format of this course offers 0.6 persevering with schooling credit for AOTA.